Queensland car parts owner charged after antisemitic social media posts

The owner of a Brisbane car parts business has been charged and is due to appear in court on 17 May after posting videos promoting Holocaust denial, Nazi imagery and open antisemitism on his company’s social media accounts.

Adam Gibbs, owner of Panel House in Slacks Creek, appeared in multiple videos on the business’s Instagram page dressed in a caricatured Jewish costume, including a fake beard, moustache and sidelocks.

In one clip, he asked to buy “six million headlights” with a fake bag of cash, only to be told he could afford “271,000” — figures that reference both the number of Jews murdered in the Holocaust and a distorted figure used by Holocaust deniers to minimise its scale. The video, posted on April 8, has since been removed from Instagram, while another, also featuring Gibbs dressed as an Orthodox Jew and mentioning “Rabbi Mountain Dew”, remains online.

Dr Dvir Abramovich, chair of the Anti-Defamation Commission, told The Daily Mail the videos drew on grotesque Jewish stereotypes rooted in Nazi propaganda, including imagery linked to Joseph Goebbels and the antisemitic newspaper Der Stürmer.

Another clip featured a man wearing a shirt with the slogan “I like my juice concentrated” — a reference, Dr Abramovich said, to the death camps and gas chambers.

A further video revived the ancient blood libel myth, implying Jews harvest human organs. “This lie has fuelled pogroms, mass executions and centuries of persecution,” Dr Abramovich said.

He described the Panel House Instagram account as a repository of Holocaust denial, Nazi imagery and antisemitic hatred, warning the harm extends well beyond social media. “Jewish children are already being harassed and abused for who they are. This material gives permission to hate. It tells every thug they are justified,” he said.

One of the videos had received more than 700,000 views and over 21,000 likes at the time it was reported.

Rabbi Daniel Rabin of Caulfield Synagogue said on Instagram that while the videos were deeply disturbing, the public response was equally concerning.

“Dressing up as an Orthodox Jew, recycling hateful stereotypes, and turning the Holocaust into a punchline isn’t bold, clever, or provocative.

“It’s pathetic,” he wrote. “But as disturbing as the video is, it’s very sad to see that over 21,000 people liked it. That’s the part we shouldn’t ignore. Because a loser making hateful content is nothing new. An audience rewarding it is what gives it life.”

Rabbi Rabin said engagement with such content normalises hatred regardless of intent. “You don’t have to be full of hate to contribute to something harmful. But you do have to be honest enough to recognise when you are. Without 21,000 people applauding, he’s just a loser with a camera.”

Panel House has also posted content mocking other racial groups, including Asian Australians. Gibbs drew separate condemnation in 2025 for posting a video that made light of domestic violence.

The Queensland Jewish Board of Deputies reports that Gibbs has been charged and is due to appear in court on 17 May.