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Israeli tech scores across the World Cup

Within minutes of a World Cup goal, Israeli technology can turn the action into a mobile highlight, update live sports platforms and help keep the airspace above the stadium secure.

Israeli and Israeli-founded companies are working across the broadcasting, security, cyber intelligence, sports data and ticket resale operations surrounding the 2026 FIFA World Cup.

The tournament’s record scale has created a vast technical task. Forty-eight teams are playing 104 matches across 16 host cities in the United States, Canada and Mexico, generating a constant flow of footage, statistics, security alerts and online traffic.

Tel Aviv-based WSC Sports is helping turn that torrent of match action into content for viewers around the world.

Its artificial intelligence platform analyses games as they happen, identifies key incidents and automatically produces clips for television, websites, apps and social media.

Goals, saves, penalties and celebrations can be packaged in different lengths and formats within minutes of occurring.

Ynet reported that WSC Sports was working directly with FIFA’s production arm on official content, while also supplying broadcasters with personalised highlights and interactive video products.

WSC Sports vice-president Damian Alon Browarnik said football coverage had moved far beyond the traditional television broadcast.

“It is now a multi-channel experience unfolding simultaneously in the pocket of every fan,” he told Ynet.

The increase from 64 matches at the 2022 tournament to 104 this year has sharply increased the amount of material broadcasters must produce and distribute.

While WSC Sports helps deliver the action, Israeli-founded Sentrycs is helping protect the venues where it takes place.

The counter-drone company, now owned by US-based Ondas, secured multimillion-dollar agreements with federal, state and local public safety and security organisations involved in World Cup operations.

Ondas said the technology was expected to be deployed across most match venues, including stadiums, fan zones and nearby event sites.

Sentrycs detects and tracks unauthorised drones by analysing communications between an aircraft and its controller. Approved security personnel can then take control of a drone and guide it to a safe landing area.

The system is designed to avoid broad signal jamming, which can disrupt mobile networks and emergency communications around crowded venues.

Ondas chairman and chief executive Eric Brock said events of such scale showed the growing need to protect low-altitude airspace from unauthorised drones.

The World Cup is also drawing intense attention from cybercriminals.

Israeli cyber intelligence company KELA examined threats across the tournament’s digital network, which stretches from ticketing and hotels to transport, broadcasting and outside contractors.

KELA said it identified more than 4300 fraudulent domains connected with World Cup themes and more than 1.5 million compromised accounts. Its research also found thousands of leaked credentials associated with FIFA-related domains.

The company warned that attackers did not need to break into FIFA’s own systems to cause damage.

Fake ticket portals, cloned travel pages and fraudulent accommodation sites can instead target individual supporters, while criminals may seek access through hotels, suppliers and transport companies.

Israeli sports-data company LSports is serving betting operators and media businesses following matches in real time.

The Ashkelon-based company supplies live scores, statistics, odds feeds and match information through its data systems.

Chief executive Dotan Lazar told Ynet that the World Cup demanded the highest levels of speed and accuracy, qualities he said played to Israeli technological strengths.

LSports is not FIFA’s official betting-data provider. That exclusive position is held by Stats Perform, whose RunningBall and Opta operations distribute official data and statistics to licensed betting companies.

LSports instead provides feeds and related products to its own clients in the broader betting and media market.

Israeli-founded SeatPick is active at the other end of the fan experience, comparing World Cup tickets offered by secondary-market sellers.

The platform allows users to examine prices, seating areas and availability across multiple vendors. It does not issue tickets and is not an official FIFA seller.

SeatPick co-founder Guy Kogel described the World Cup as one of the ticketing industry’s biggest commercial opportunities, with the company assigning staff across its operations to meet demand throughout the competition.

The businesses are not part of a single Israeli or FIFA technology program, and their relationships with the tournament differ.

But their reach is striking.

WSC Sports helps put match highlights on phones, Sentrycs helps guard the skies above stadiums, KELA tracks digital threats, LSports feeds live sports platforms and SeatPick serves supporters hunting for seats.

From the moment the ball hits the net to the systems working quietly around the stadium, Israeli technology is making its presence felt across football’s biggest event.

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