The Superbowl ads you missed

February 12, 2024 by J-Wire Newsdesk
Read on for article

Israel’s National Public Diplomacy Directorate, via the Government Advertising Agency,  ahead of the Super Bowl, launched a combined campaign in US, including smart television ads, billboards in major cities and radio broadcasts, to raise awareness for releasing the hostages.

Ads were placed on the smart televisions of Paramount, the streaming company that broadcasts the Super Bowl, and a Diaspora Affairs Ministry-National Public Diplomacy Directorate video clip calling for the release of the hostages being held by Hamas.

A targeted National Public Diplomacy Directorate video clip will also appear on news and content sites, as well as on billboards in Washington DC and New York, with an identical message, alongside digital sports and news radio broadcasts.

It is estimated that the overall contents of the campaign will, in the end, receive millions of exposures around the US, having already received approximately 10 million exposures in its initial days.

 

YouTube player

 

Credit for Paramount clip (in colour): The Diaspora Affairs Ministry and the National Public Diplomacy Directorate

Speak Your Mind

Comments received without a full name will not be considered
Email addresses are NEVER published! All comments are moderated. J-Wire will publish considered comments by people who provide a real name and email address. Comments that are abusive, rude, defamatory or which contain offensive language will not be published

Got something to say about this?

This site uses Akismet to reduce spam. Learn how your comment data is processed.