Magen David Adom launches the e-tzedakah box

July 5, 2017 by Community newsdesk
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No spare change? No problem, as the traditional tzedakah box or pushka has now entered the 21st century.

Pita Mix’s Niv Barhom and MDA’s Doron Lazarus

Magen David Adom has just announced the launch of their e-tzedakah box. MDA is one of the first charities in Australia (and the first of all Jewish charities) to begin using cashless donation points in retailers and shops across Sydney.

These new e-tzedakah boxes will address the decline in cash donations due to the shift towards cashless alternatives like Contactless cards, smartphones and watches. These Donation Points will allow supporters without cash to donate to Magen David Adom with a simple tap.

The availability of volunteers is becoming more and more challenging and the collection of physical boxes can be very time consuming. Magen David Adom will continue to utilise their dedicated volunteers to collect the traditional boxes from homes and other locations but these devices will make collection that much easier and more efficient. It will also give the donors a choice of how they wish to donate.

The e-tzedakah box is fully electronic which reduces the opportunity for theft and it removes the barrier of ‘no spare change’, making it simple to donate with contactless cards. The readers are fully secure and donations appear directly on the donor’s bank statement, even more important given that Magen David Adom is now fully tax deductible.

The new units are fully portable and MDA has already received requests from donors who wish to have the boxes available for those attending their simcha. This way, their guests can fulfil the mitzvah of tzedakah without the concern of handling the money themselves.

Doron Lazarus, CEO Australian Friends of Magen David Adom told J-Wire: “Magen David Adom is proud to be at the forefront of innovative giving by providing greater choice for donors who wish to support our life saving work in Israel. We are trialling the e-tzedakah box in 10 outlets in Sydney and we will the expand the concept following its expected success.”

Magen David Adom will also have similar units available at their various Annual Campaign Events 13-19 August 2017. Book online or (02) 9358 2521

For more information or if you would like to order a unit for your shop or event please contact Magen David Adom on (02) 9358 2521 or email [email protected]



One Response to “Magen David Adom launches the e-tzedakah box”
  1. Naomi krinsky says:

    Can we please have one for Krinsky’s

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