Jewish House hands out lounges

December 21, 2016 by J-Wire Staff
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A heart-warming collaboration between non-denominational charity Jewish House and leading opinion site The Big Smoke will see a call-out to Sydney’s CBD to better understand real-time data around Sydney’s rough sleepers, working together to give them a more comfortable 2016 Festive Season.

Alexandria Tselios and Rabbi Mendel Kastel

The initiative will see Sydneysiders filling out an online form on The Big Smoke when they see a homeless person on the street (known as a rough sleeper), which will help to understand where and when Sydney’s homeless are positioning themselves around the city, while capturing real-time data.

The appeal aims to compel the community to actively participate in helping to identify and support the homeless in our community through a campaign which captures and collates the data.

Jewish House and The Big Smoke will then go out on Christmas Eve and hand packs to Sydney’s homeless, including a comfortable inflatable lounge which is then foldable and easily carried around. The lounges will also promote the homeless helpline number, with a call to action to help get people off the streets and into homes.

The initiative is an innovative way to partner the power of community with the value in collecting real time data.

Founder of The Big Smoke and media personality Alexandra Tselios said, “We saw an opportunity to connect the value of Jewish House, who helps Sydney’s homeless in tangible ways every year, with the reach and engagement of The Big Smoke’s community.”

CEO of Jewish House, Rabbi Mendel Kastel said, “To help tackle complex issues like street homelessness, Jewish House knows it’s about building networks of cooperation. This needs to include members of the public in partnership with new technology.”

This will certainly be a powerful and impactful initiative at a very special time of the year.


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