Israel’s Umoove launches app to help clear distressed minds

May 5, 2021 by TPS
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The Israel-based mobile software technology company Umoove has announced the launch of MindReset, an app that will help users clear their distressed minds through very short, eye-tracking based, sessions.

Emotional life events leave emotional memory images which can replay subconsciously in various contexts, while continuously triggering stress responses as if the events are being experienced over and over again, ultimately resulting in mental health conditions. With the mental health care sector struggling to provide an affordable, efficient, and stigma-free solution to this challenge, MindReset is pioneering a radical new approach to mental wellness.

The app is designed to invite the user’s subconscious to access the emotional memory image. Umoove’s eye-tracking technology detects that split-second access, and then the user is taken through a process that interrupts the connection with those subconscious images. Once the connection is interrupted, the user experiences often immediate recovery from distress.

As of today, the app includes programs dedicated to depression, anxiety, chronic stress, trauma, chronic fatigue and insomnia, with other programs planned for future releases.

MindReset is a joint venture between mental wellness coach Matt Hudson and Umoove, a company known for its unique mobile eye-tracking technology, particularly in the realm of mobile health solutions.

“The eyes are known to be the window of the soul, for us it’s a window of opportunity; providing a quick non-invasive intervention to the mind, even if the user is unsure about the cause of their stress,” said Yitzi Kempinski, the CEO and co-founder of Umoove.


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