Getting ready for Pesach

March 21, 2012 by J-Wire Staff
Read on for article

Pesach preparations were well underway in Sydney last week with management and staff from fifteen Coles supermarkets receiving a rapid-fire education about the significant Jewish festival.

Avremi Joseph briefs Coles' staff

Coles supermarkets in Jewish areas already carry a more than comprehensive stock of Kosher products…but that stock has now been enhanced with KosherLePesach goods on a scale larger than the food store has ever carried before.

Not satisfied that simply carrying the Pesach stock would suffice, Coles executives William Kay and Mark Hawley headed a seminar at which Rabbi Mendel Kastel told store staff the story of Pesach and the reasons for having specially prepared food for the festival. He was backed up later in the day by Jewish House’s Avremi Joseph who went into more detail about the products themselves and fielded questions.

Jewish House CEO Rabbi Mendel Kastel told J-Wire: “Coles are one of our supporters and we have initiated many joint projects together. I am thrilled to see them offering the community such a massive range of products for Pesach.” Coles’ William Kay added:Coles is now educating staff on the history and religious significance of the Passover festival to serve the Jewish market even better than we have in the past. ”

Following the Q&A, Coles staff, many for the first time, sampled Passover products with gefilte fish a serious topic of discussion. Coles have not only stocked their stores but now have management for whom Pesach is no longer a mystery.

Around 25 Coles branches will stock KosheLePesach goods this year…and increase of seven from 2011. In Melbourne Coles have in total 21 stores stocking Kosher goods, Sydney  20, Adelaide 3, Brisbane 1, QLD Regional 3, Canberra 1 and Perth 3. Not all will have KosherLePesach goods.

KosherLePesach will be available at the following stores:

Maroubra Junction

Bondi Junction

Bondi Westfield



Rose Bay


Surry Hills


Brighton Le Sands



Flinders Square

Noranda Square


Mermaid Waters

Pelican Waters





Victoria Gardens


Speak Your Mind

Comments received without a full name will not be considered
Email addresses are NEVER published! All comments are moderated. J-Wire will publish considered comments by people who provide a real name and email address. Comments that are abusive, rude, defamatory or which contain offensive language will not be published

Got something to say about this?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from J-Wire

Subscribe now to keep reading and get access to the full archive.

Continue reading