Maccabi talks to Bulldogs CEO Todd Greenberg

October 6, 2009 by Odile Faludi - Maccabi NSW
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Canterbury-Bankstown Bulldogs’ Chief Executive, Todd Greenberg talks to Maccabi’s Odile Faludi…

Todd as always, was helpful and enthusiastic to share his views with Maccabi readers. His statement below on the year it was …

The 2009 NRL season has provided numerous highlights for the Bulldogs.

At the start of the journey we developed a strategic plan to transform how the Bulldogs brand is perceived in the broader market.

We have now created a foundation that, in time, will give the Club a great chance of achieving our vision of becoming the No.1 Sports franchise in Australia.

2009 has been a career defining year across the entire business. Facts for consideration:-

  • 60% increase in membership. Almost at a total of 7000 members and looking to increase again 2010
  • 80% increase in merchandise revenue
  • 150% increase in Corporate Partnerships revenue and a new three (3) year naming rights sponsorship deal
  • No. 1 average game day attendances for any NSW Club = 21,000+ and second only behind the Broncos across the entire NRL
  • No.1 most visited website in the NRL – 70,000 unique browsers per month
  • Recognised as Camp Quality’s no.1 partner generating $1.2M in exposure, donations and Value in kind
  • A total of Player appearances = 536; totaling 1,024 hours in the community

It’s been a wonderful year for the Bulldogs and I am extremely proud of what we have achieved both on and off the field.

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