Keeping Kosher Made Easy

February 7, 2014 by J-Wire
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The Kashrut Authority has announced that a new kosher labelling initiative will be rolled out across all Coles supermarkets in New South Wales.

Coles-Kosher-350The KA has listened to the real concerns of kosher consumers and is aware that the previous labelling method frequently lent itself to confusion, with many kosher logos inadvertently placed in front of non-kosher items.

Rabbi Moshe Gutnick said: “We were approached by Coles to present an alternative vision and as a result, our KA Team has been diligently exploring solutions. We are confident that the new system will ensure that these inconsistencies will not be repeated. As of today, instead of a kosher logo being loose and separate from the product name, our Diamond-KA logo will be featured directly on each product name/price tag on every shelf offering kosher products.”
The KA is pleased to advise that every Diamond-KA logo that appears on kosher product tags will indicate that a product is Pareve. In addition, when kosher consumers see the Diamond-KA-D logo, this will helpfully indicate the Dairy status of a product.

The KA Team thanks Rui, the Coles Store manager at Westfield Bondi Junction and Rabbi Dovid Nussbaum, for collaborating on this positive project. This roll-out is another example of The KA’s commitment to our motto, “Keeping Kosher Made Easy.”

The initial project is now in place at Coles Westfield Bondi Junction.

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