AUJS launch “I am an Israeli” campaign

March 24, 2014 by Henry Benjamin
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The Australasian Union of Jewish Students has launched a campaign featuring the lives of twelve Israelis from diverse backgrounds and cultures.

Matthew Lesh

Matthew Lesh

The “I  am an Israeli” campaign is a powerful on line tool which describes the lives of Israelis featuring an Ethiopian doctor, a Jewish architect, a Druze radio anchor, a feminist Christian IDF veteran, a Muslim Bedouin former army officer, a Jewish engineer, a Catholic scout leader who served with the Israeli Air Force, an observant Jewish storyteller, an event manager, a social activist lawyer and backpacker and a mountaineer/photographer.

Each of there stories is accompanied by a well-produced video and each of their stories has the common theme throughout – “I am an Israeli”

J-Wire spoke to Matthew Lesh, AUJS’s Political Affairs Director. He said: We started on this project at the end of last year. The idea was to show the wider communitites that Israelis are not the stereotypes so many choose to accept…and to show that the overall community is not all Jewish. Through our contacts in Israel, we found appropriate Israelis to participate in the I Am An Israeli campaign. Although the web site was designed in Sydney, all the content was approved personally by those featured.”

The posters are on show in booths in campuses around Australia manned by AUJS members ready to offer information on Israel and the website is being promoted through Facebook and Twitter. Lesh added: “After a couple of hours we have already chalked up 1700 likes”.

Checkout the campaign here



One Response to “AUJS launch “I am an Israeli” campaign”
  1. David Singer says:

    Great initiative.

    Well done AUJS.

    Hope your posters go world wide and end up in the hallowed halls of the UN.

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