2019 record year for tourism in Israel

December 30, 2019 by J-Wire Newsdesk
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4,550,000 tourists visited Israel in 2019 showing an 11% increase compared to 2018.

Yariv Levin

Revenues are showing a 55% increase in incoming tourism revenue – NIS 23 billion (A$9.5 billion)

Minister of Tourism, Yariv Levin said: “This year we have broken a new record in tourist arrivals. This historic achievement is a direct result of the ongoing revolution in marketing Israel around the world, led by the Israel Ministry of Tourism, in infrastructure development, incentives for international airlines to open new routes into the country and collaborations with the world’s leading tourism agents. Incoming tourism contributes to the development of the periphery and the economy and I am proud to lead this.”

Director-General of the Ministry of Tourism, Amir Halevi added: “This is the third consecutive year that we have broken the record for incoming tourism to Israel, and this year we have broken the threshold of 4.5 million tourists a year. These excellent statistics are the result of a professional and marketing revolution that we have led in recent years. The Two Sunny Cities. One Break campaign has been very successful in promoting Jerusalem and Tel Aviv as city destinations and now we are turning our attention to developing additional tourism products, mainly the Negev and Arava. We see the greatest potential in developing these products and increasing the number of tourists and economic growth in the entire region.”

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