UIA means business
Gesher by UIA launches its first-ever merch line, with every purchase made supporting the People of Israel.
Lilah, Elly and Maya love their Gesher Ts
From hoodies and t-shirts to water bottles and socks, this first-ever Gesher Merch drop is more than just fashion. It’s a way to wear your support on your sleeve, showing your connection to and appreciation for the People of Israel who need us most.
The Gesher range is extensive enough to suit every taste. From playful Am Yisrael Chai socks to an Emily-Damari inspired water bottle to a subtle yet powerful kids’ collection of Gesher Chai Rainbow tees, there’s a colour and style to suit your personal taste, creating a connection to the People of Israel.
The range also incorporates designs by Aner Shapira z”l, who gave his life protecting others at the Nova Festival massacre and Border Stories, a collection inspired by artists whose homes were hit hardest on October 7.
“You’re not just buying a product; you’re making an impact. Every hoodie, every t-shirt, every water bottle helps make a difference to create connections within our local community and with Israel,” said David Solsky, vice president of UIA and Chair of Gesher by UIA.
Proceeds from sales go directly towards charities and programs that uplift lives, rebuild communities, and stand with the People of Israel in their time of need.
This includes UIA-supported resilience and recovery programs that instil resilience and support the ongoing needs of the People of Israel as they recover from the unimaginable trauma of life post October 7 and the ensuing wars. “This is a fun, fresh way for our community to get involved and show their support, and we’re delighted by the community engagement and response so far,” said UIA CEO Yair Miller.
The launch comes just in time for the upcoming Chagim, making the Gesher merch a meaningful gift option for family and friends. The collection is now available exclusively online at gesher.shop.
