UIA to host Peter Lerner – former IDF spokesperson for the foreign media

May 6, 2018 by Jenna Chaitowitz
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The United Israel Appeal is will host Lieutenant Colonel (Res.) Peter Lerner, former Israel Defence Forces spokesperson to the foreign media at a series of events in Perth, Melbourne and Sydney later this month.

Peter Lerner

Peter Lerner experienced a career of 25 years in the IDF, where he led a staff of over 70 which communicated to the world about the IDF across traditional and social media.

Always on the forefront of controversy and conflict, Lerner’s role was especially highlighted in crisis situations – which were frequent, fast-paced and gained media attention. In 2014, Newsweek suggested that he had the “worst media job in the world” but was “a breath of fresh air, bringing new clarity and professionalism” to military relations with the media.

Lerner has been called ‘Israel’s other Iron Dome’ due to his deflecting attacks on Israel during the Gaza conflict. He is also ranked 5th among the most influential people on the ‘Jewish Twitter’ list and was voted one of Israel’s top flag bearers who made a significant contribution in shaping the State of Israel.

Currently, Lerner provides consultancy services in crisis communications, strategic communications, social media and reputation management.

“Peter Lerner is the highest ranking member of the IDF’s communication team to come to Australia in many years. This is an outstanding opportunity for UIA supporters across Australia to engage with one of the most articulate and forceful defenders of the IDF and Israel,” NSW UIA CEO Yair Miller said.

“His insights are unparalleled and we sincerely hope the community will join us and ask all the questions they have always wanted answered about Israel’s PR and communications.”

PETER LERNER EVENTS: 

UIA WA:

UIA and FOIWA Public Forum

Sunday 13 May 2018, 8.00pm

Breckler Tory Hall, Carmel High School – 123 Creswell Road, Dianella

Register here: https://bit.ly/2HPNIbs

No Charge, No Appeal

Enquiries: (08) 9275 1186

 

UIA VIC:

UIA and AIJAC Public Forum

Thursday 10 May, 2018, 7.30pm

Beth Weizmann Community Centre – 306 Hawthorn Road, Caulfield South

$8 ($5 concession) – payment at the door

Register here: https://bit.ly/2FkuR35

Enquiries: 1300 ISRAEL (1300 477 235)

 

UIA NSW:

UIA North Shore Briefing

Tuesday 15 May 2018, 7.45pm

North Shore location

RSVP by Thursday 10 May to uianorthshore@uiansw.org.au

Enquiries: (02) 9361 427

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