Online marketing Guru for Chabad Double Bay

July 9, 2010 by Community Editor
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Double Bay Chabad has a special visitor for dinner tonight…one of the world’s top online marketers….

Pinny Gniwisch

Warm, blunt, self-deprecating and disarmingly funny, Pinny Gniwisch is one of online retailing’s great thinkers and speakers, and one of the industry’s foremost experts in social media, online marketing and merchandising.

Canadian-born Gniwisch is also an ordained rabbi who studied in Sydney twenty years ago and a childhood friend of the Chabad Double Bay’s popular rabbi, Yanky Berger.

Pinny – together with his three brothers, all rabbis – founded Ice.com and is the company’s executive vice president of marketing. He has led the business to 30% year-over-year growth for nearly a decade. This pure-play web merchant has risen in the ranks of successful online retailers, having reached into the top 50 most profitable online retailers and the #1 trafficked jewellery website.

A sought-after speaker, Gniwisch has appeared at every industry event worth attending and is quoted frequently in The Wall Street Journal, The New York Times, Forbes, Fortune and many other leading business publications.

A consultant to companies like BestBuy, Target and Victoria’s Secret, Pinny sits on the Board of Directors for Shop.org and teaches e-commerce and social media as an Adjunt Professor at Canada’s renowned McGill University.

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