Brenner expanding
July 27, 2012 by J-Wire
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The boycott campaign against the Max Brenner Chocolate Shops had more wind taken out of its sails this week when the group announced it was expanding its Australian activities into the hotel market.
With 28 chocolate shops a;ready established in Australia, the chocalatier has struck deals with the Stamford Hotels and Resorts, Blue Sydney [Taj Hotel] and the Radisson Blu Plaza.
Yael Kaminski, the company’s general manager in Australia told media that he was “very excited to be venturing into the area of brand partnerships”.
